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St. Louis Fashion Week


        As some of you have heard, Fashion Week was last week in Saint Louis. Many designers showed their newest collections and new designers faced off in several competitions. ALIVE Magazine and SIBA put on amazing events and the whole week was a success. I wanted to take a moment to discuss how important fashion is, not just in all of the big cities who have their own fashion weeks.

            Fashion is everywhere and in everything that we wear. If you want to wear something exactly as a store has it on display, go for it. If you want to wear stripes and polka dots, go for it. You should wear what makes you feel good and gives you the most confidence. If you feel your most successful in leggings and an oversized sweater, or a tight skirt and a tailored jacket, wear what makes you the best version of yourself.

            The worst thing is feeling uncomfortable in your own clothes, or trying to make something your own just because it is the latest trend. As I have said before and will continue to say, trends are not investment pieces. You should buy trend pieces from places like H & M and Forever 21 for a lesser price before deciding to spend the big bucks. For example, you may love the look of a suede skirt, but you’re not sure if it’s the right look for you. Buy the cheaper version and if you fall in love with it, make it a staple in your wardrobe and go spend the proper amount of money on a good quality suede skirt. Always give things a test drive before you spend a great deal of money on a single item.

            As my father always says, “If you buy quality, you won’t be disappointed.” By spending the money later on a piece you really enjoy, you will be able to ensure that the piece lasts enough time for you to get all the wears out it before you decide to sell or re-purpose it; hello suede jean patches.

            Remember, you do not have to be walking in or attending Fashion Week in New York, London, Milan, or even Saint Louis to be the Fashionista that you want to be. Wear what makes you happy and makes you feel beautiful.




A couple months ago, an amazing opportunity came my way. I was offered to be the head shoes and accessories coordinator for St. Louis Fashion Week Fall 2014. As someone that is a fashion major and wants to pursue event planning, this was an absolutely perfect position and way to combine my passions. The past several weeks, I have participated in numerous meetings, helped with model casting, and communicated with designers, Alive Magazine (the producer of St. Louis Fashion Week), and Brown Shoe Company (the show sponsor and shoe donor).

After a lot of prep work, it was extremely exciting and rewarding to see it all finally come together. I was a part of three runway shows. The other events for St. Louis Fashion Week consisted of panel presentations and a gala, which I did not help coordinate. The first show was at Neiman Marcus at Plaza Frontenac. This featured three designers that have collections at the retailer. The second, Emerging Designer, showcased six designer collections, and was a competition for a $15,000 cash prize. Lastly, Designer Showcase, featured Tess Giberson, Timo Weiland, and Yigal Azrouel. All of these designers already have established stores and live in New York City. In fact, they have even been a part of New York Fashion Week.

Emerging Designer and Designer Showcase required the most prep work. This past week, at least 12 hours a day were spent at Union Station preparing the front and back stage areas. It was one of the most tiring, yet rewarding experiences. I met and worked with so many outstanding professionals in the fashion industry, including Elizabeth Tucker, the publisher at Alive Magazine and Fern Mallis, the producer of New York Fashion Week. Also, the director of St. Louis Fashion Week (and the one to offer the position to me in the first place), Shannon Lichti, said she would love to keep me for the shows in the spring. Also, she wants to collaborate on events outside of Fashion Week. It is extremely exciting to know that I have great job connections, especially since I’ll be graduating in May.

Because this whole experience was a dream of mine, it hardly seemed real. Especially when I got a shout-out on the runway. After the final show, I was called to the stage to receive flowers. This was a very special and touching moment. It definitely makes me realize how hard work can truly pay off. Some of my dreams are becoming a reality, and I could not be more eager for the near future ahead of me. STLFW '14


It’s official. I’ve reached a whole new level of “tired”. The past two weeks have just been moving on from one thing to another. That little thing called homework usually gets completed at two o’clock in the morning. I’m not complaining. I’m loving every minute of being busy and involved, but can’t a girl get a solid 8 hours of sleep at least once a week? I guess it’s as they say, “You can sleep when you’re dead”.

With a multitude of things for Fontbonne the week before last, I was ready for a break, but Fashion Week appeared and consumed my entire weekend. It was fabulous! My roommate and I helped out backstage with shows Friday, Saturday, and Sunday. We didn’t stop the entire weekend. Between Fashion Week and Griffin Girls I could barely move by Sunday night. Carly and I made an event of the entire weekend by trying places we’d never been after each show. Corner 17 and Coffee Cartel were two of the spots. We ended the weekend with dinner and a movie (The Bling Ring).

I thought it would be a smooth week with school, and it was, but it was also not-so-conveniently packed with a million things to do. Meetings, events, class, practice, homework. The cycle goes on and on. This cycle was briefly interrupted when I attended The Lumineers concert Friday evening. It was a great show! I got to see one of my dearest friends from back home, and that’s always a plus.  This weekend at Fontbonne was Sibz Weekend. After a wonderful, intense Griffin Girl practice on Saturday, I helped out with Fontbonne’s Cupcake Wars and Magician performance for the weekend. We had a great turnout of Fontbonne siblings! Sunday, the day of rest (apparently), was spent buying food and necessities for another crazy week, followed by loads of studying and homework. Oh, the life of a college student. It may seem crazy, but I wouldn’t have it any other way!

Thanks for reading..


Alumni Posts


by Alumni Posts on September 27, 2013

in In Saint Louis

It’s that time of year again. St. Louis Fashion Week is upon us! The kick-off party was last week, but the first official fashion show took place this evening. Due to school and other wonderful things that keep me busy I could not attend, but I’ll be helping backstage at all three events this weekend. At these runway shows I’ll be dressing models, assisting them with changing during the duration of the event.

This weekend is going to be jam-packed. Between school activities, dance, and helping with the shows I’m barely going to have time to get from one thing to the next. Although each fashion show doesn’t begin until 7 or 8 pm, dressers have to arrive by 1:00. I’m looking forward to assisting with these events. I’ve dressed for various fashion events before, but never during St. Louis Fashion Week. I’ll be helping with “Indulge at Plaza Frontenac” Friday night, “Project Runway Fashion Show” Saturday, and “Style in the Loop” Sunday afternoon. I have my outfits chosen for each event, and they’re all black of course. Dressers and other assistants must wear all black to be easily identified as “help” at these type of events. It can get a little hectic!

Of course I’ll be working all these events with my fabulous best friend/roommate! We’re especially excited for Saturday’s show because we’re fans of the show Project Runway and know all the designers’ work. Between shows we’ll be finding some local places to eat, doing homework, and trying to get as much rest as we can. As fashion merchandising students, we’re extremely grateful to have these opportunities that Fontbonne gives us. It will be one busy weekend full of lots of memories! Whatever we do, we know we’ll “Make it work”!

Thanks for reading..


Project: Design!

by Alumni Posts October 12, 2012

Happy St. Louis Fashion Week! This week is a chance for St. Louis to celebrate its vibrant fashion scene. All this week, many exciting fashion events are occurring at various local retailers. One of the events I went to was called Project: Design! Six local fashion designers showcased their collection in a runway show that […]

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