Posts tagged as:

visual merchandising

Carlyn

Underwater World

by Carlyn on April 22, 2015

in Academics

Let me take you under the sea. That was the inspiration for my most recent (and last) window display in my independent study visual merchandising class. Erika Kuhn and I worked together on this one on the smaller window (you may remember me posting about the bigger one earlier in the semester). We work together in FAB and ODK, so it has been nice to collaborate with her from a class perspective as well.

The process for this display was interesting, because we actually revamped it from our original idea. We had the window about half-way done, and then changed almost everything. We tried to create a display that was upside down, and it would have been an underwater scene. This idea sounded really neat and different, but was very difficult to implement. And it did not look like we were expecting. Therefore, we decided to recreate something that we knew we could be proud of and excited about.

The entire background is covered in blue tissue paper. Green tissue paper makes up the leaves of the tree, while the trunk is painted construction paper. Moving your eye from right to left, you then see the mannequin that has a dark underworld style to her. We painted her hair and makeup in various shades of blue and green. We also constructed her dress out of fabric, rope, and netting to go along with the nautical theme. Additionally, her necklace is made out of a seashell. The train of her dress is draped up and down throughout the rest of the window, until it eventually runs into the ocean and is part of the waves. Additional types of blue fabric create layers of waves on the left and middle panels of the window. There are also strands of fish, seaweed, jellyfish and coral made out of paper, trash bags, and coffee filters weaving in and out of the waves. The entire floor is covered with tan fabric, sprinkled sand, and seashells. The final step we took was painting the border of the windows. We intended it to look swirly and wave-like. It also forces people to peek into the window more since the paint covers some of it.

Like all the other displays, I had so much fun working on this. Hands-on projects are always my favorite. It is also a nice creative outlet. As much as I enjoy this, it does feel nice to be able to say that I am done with one of my classes (I also finished my portfolio for the class). I look forward to coming back to visit and seeing what future visual merchandising students come up with. It’s time to pass the torch!

Check it out in AB Hall by next fall! Check it out in AB Hall by next fall!

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Carlyn

Wacky Warhol Display

by Carlyn on February 23, 2015

in Academics

This semester, I am enrolled in an independent study visual merchandising class. This is the first time I have taken an independent study, so it is a very different structure to get used to. Everything is done on my own time, yet I still have to communicate with my classmates because we are completing displays as a team. There are four of us in the class.

There are two windows displays that we work with. For our first challenge, we took a trip to the St. Louis Art Museum as inspiration. In particular, we visited the Nick Cave exhibit. He is an artist that creates pieces out of found objects. Accordingly, we were to do the same and use a very limited budget. We also used the artists Andy Warhol and Alexander McQueen as an inspiration. I worked on the display that combined the Nick Cave and Andy Warhol aesthetic. This was extremely fun to create. I loved having creative freedom to do as many wacky things as I wanted with whatever I could find. Also, I’m a huge fan of bright colors. So, it made me happy using such a diverse color scheme as well.

It can be difficult to see all the elements of this display in the below picture. The materials used are the following. A variety of fabrics in multiple colors are draped and pinned to the entire back of the wall. The side panels consist of poster board covered in buttons, beads, sequins, glitter, and flowers. Suspended from the ceiling are colorful furry pillows, plastic bowling pins, and giant flower petals made out of poster board. One mannequin wears a cape made out of a rug and hat made out of a pillow and yarn. The other mannequin’s dress was made out of flowers stuck into a cage-like structure. Each mannequin then stands on a furry rug. The floor is covered in foil. Then, on top of that, there are layers of beads, buttons, sequins, flowers, and pillow stuffing.

Stop by Anheuser Busch Hall to see these up close and in person, and determine your interpretation of the artwork. They will only be there for a limited time until we put a new display up!

"Art is what you can get away with." -Andy Warhol “Art is what you can get away with.” -Andy Warhol

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Once again, another visual display has been completed in the windows of Anheuser-Busch Hall. For my visual merchandising class, this was the last installation assignment, which was bitter sweet. It’s a bit of a relief to know that winter break is just around the corner. That being said, I am really going to miss the work from this class. Doing hands-on projects almost every day is, in my opinion, the best way to learn. The visual merchandising tasks have really stretched my creativity. Just in the past semester, I feel like I have grown as an artist, student, and leader. A lot of group work and communication was required for this course.

The challenge for this final install was to use unconventional materials. Therefore, you will not find any fabric in the end result. Also, the display had to have a holiday aesthetic since they will be present throughout winter break. My group went with a white, gold, and silver color scheme and primarily used paper and ribbon. The background is full of paper snowflakes and snowballs. The mannequin’s dress is made out of ribbon. On the panels beside the mannequins, numerous strands of ornaments are hung. In the end, I believe we did a great job and that it looks very pretty. It definitely gets you in the holiday spirit. While it may look all pretty and sparkly, there was actually a lot of dirty work behind the scenes. I walked out of each class period with glitter in my eyes, fishing wire wrapped around my leg, glue under my nails, and push pins marks on my hands. I guess the saying “beauty is pain” is true sometimes.

Ribbon dress and shopping bags (she stands in the middle of the display)

One of the two side panels

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I’m so happy that the semester is almost over! I have been so busy with all of my classes.

This week, I’m running a donation drive on campus to donate towels & blankets to the animal shelter. All proceeds will go to Animal Protective Association of Missouri (APA) in Brentwood. This is my Advocacy project for HES 397. I am very excited to be able to help an organization that runs solely off of donations, especially one that cares for animals!

This Sunday will be Christmas Around Campus at Fontbonne. My Visual Merchandising class decorated 3 foot trees for the event that will be part of a silent auction. My group made a Facebook themed tree. If you come to the Christmas Around Campus, be sure to check out the mini Christmas trees!

facebook tree

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