Posts tagged as:

Sociology

Hey Fontys! I’m back! I know when you’re at a family function or talking to a staff member on campus, you probably have been asked, “What are you going to do after college?” And if you’re like me, you’ve had your life planned out since you were five. If not (and you’re lucky that you’re not), you probably don’t even know what you’re going to wear to class tomorrow. This post is about showcasing our future plans after Fontbonne. So, here are mine… After I get my degree in Communication Studies with a minor in Sociology, I plan on apply to University of Missouri-St. Louis in Criminology to begin my career as a crime reporter for the city of St. Louis. After I’m settled in my career as a reporter, I plan to start an organization for homeless citizens where they will be able to move into an apartment below the org office and get help with things they struggle with, such as addiction, completing their education, budgeting, and housing placement after they complete the program. I also plan to write a novel series for teenagers. In between that, (I know… there’s more… ), I wanna get married, have kids, and build my own home. My degree from Fontbonne will not only give me great academic tools to start my career, but I can also use Fontbonne’s rich history of service to inspire me to continuously give back.

{ 0 comments }

86 pages.

25,615 words.

53 citations.

This is my senior paper in applied sociology: “Applied Sociology and Adcult: Reflecting on an Applied Sociology Internship.” And it’s finally done.

I started this paper at the beginning of the school year, back in August. In a little over a month and a half, I churned this thing out. Excuse me while I regale you (or really just myself) with a blog about how thrilled I am at my own accomplishment here. I’ve never written this much in my life!

Before I scare away any potential applied sociology students who are terrified at the notion of writing this much, let me point out that I was never actually supposed to write this much. This was originally supposed to be 18 to 20 pages long, the capstone paper of SOC491: Internship in Sociology II. (Part I is actually getting the internship). I just… I don’t know what happened. I started writing, and there was just so much to write about for the sociology of advertising that words kept pouring out. Really, writing so much isn’t that difficult when you actually have things to write about and when you’re deeply interested in your topic. There’s a life lesson, there: do something you like. As the idiom goes, “Find a job you love and you’ll never work a day in your life.”

Now, if you’ll excuse me, I’m going to go and take a very long nap.

(Two months and one week until I graduate! … But who’s counting?)

{ 0 comments }

In reminding myself that this blog is primarily aimed at prospective students, I realized I haven’t commented on Fontbonne itself in a while, or at least not in a sense that prospective students will easily appreciate. No one really wants to hear about my senior paper, or my job hunt. So, let me throw out some thoughts about Fontbonne. Let’s see…

How about this: Fontbonne just paid for a $450 hotel room, a $100 dollar conference registration, and the gas for me to drive down to New Orleans on the weekend of October 15th for a sociology conference. Awesome? I think yes. I’ll be attending this conference with Dr. Stoelting and Lauren Sandefur, a fellow applied sociology student also graduating this December. Blah blah, presenting senior paper, blah blah, won awards there last year, blah blah. Important part: Fontbonne is paying for a trip to New Orleans. So awesome.

I should remind you that this isn’t the first time I’ve been on a paid vacation thanks to Fontbonne. My freshman year, Fontbonne sent me to IRELAND for Spring Break. All expenses paid. In other words, the most incredible trip of my life was completely free of charge thanks to Fontbonne. There was some work that earned this trip, sure, but nothing so strenuous as to overshadow how amazing(ly free) that trip was.

Honestly, there are other schools I considered besides Fontbonne. I wonder, occasionally, what my life would be like if I had attended Webster University, just down the road – I probably would’ve studied music there instead of applied sociology. I wonder what my life would be like if I had attended Syracuse University, back in upstate New York – I probably would be doing miserably, trying to be a copywriter instead of an account executive, and failing because I was so depressed due to the frigid, miserable winters. I wonder what my life would be like if I had attended the University of Texas at Austin – I’d be in a great advertising program for networking, but wouldn’t have had the chance to pursue sociology to the same level (and frankly I’m not so sure about the accounts their advertising program produces).

When I think about where I might’ve been, I realize I have zero regrets about being here. I’m happy I’m here. Fontbonne has given me so many opportunities. I’ve been to Ireland, I’ll go to New Orleans, I’ve been published, I’ve had experiences that helped me land two awesome internships, I’ve worked with some of the most incredible professors, I’ve learned some of the most useful things. I’ve discovered so much about who I am and what it means to navigate this world. That… that’s pretty cool, I’d say.

{ 0 comments }

Alumni Posts

Storytelling

by Alumni Posts on September 14, 2011

in Academics,After College

When I think about my future profession, Advertising, I get caught up in thinking about the important skills that help the really successful advertisers do well. And then, I get really distracted, because I honestly can’t shake the feeling that everyone else needs these same skills.

Some people think advertising is about making pretty pictures and mini-movies to make stuff look good. This isn’t true. There’s so much more to advertising than the print ad and the commercial; there are so many clever little tactics advertisers come up with to get your attention. And even then, so much of that is garbage; if it were any good, you’d be buying so much more.

Some people think advertising is about selling product. Well, that’s sometimes true; it’s an important goal, and arguably anything else advertising might aim to do – increase brand awareness, reinforce loyalty, and so on – is done with the hopes that eventually it turns into more sales. But what makes GOOD advertising is more than just sales.

Good advertising lies in the art of storytelling. The brands, campaigns, and commercials we love tell a story that produces some kind of emotion in us. People like stories, and these stories are what makes us buy. We’re far more emotional than rational; a story, a good story, that taps into our emotions – humor, sadness, excitement – is what motivates us to interact with a brand. It’s what gets us to talk about the brand, and that’s when it really grows.

But good storytelling seems like it should be really important for any field that deals with humans (which, arguably, is just about every field since everything we do is in terms of humans as far as I know). Why do scientific fields suck at explaining things in humanistic terms? Even now when I read articles for sociology, most of them are burdensome, trying to mimic the tone of the detached scientist. Why bother? The sociology articles I end up loving, the ones that inspire me and cause me to see the world in a new way (and the ones I understand on the first read through!) are the personal narratives, because they’re told as stories.

We like stories. Storytelling is important. It’s an art, one few people poses. You’d do well to practice and master it.

Here’s a challenge for you: try telling a story on your next writing assignment instead of spitting back garble. Instead of writing something that alienates both yourself and your reader, connect on a human level by telling it as you would tell a story. Good luck.

{ 0 comments }

Final Round: And, GO.

by Alumni Posts September 12, 2011

So, it’s finally here. This is my last semester of undergraduate college, my final semester at Fontbonne. If you haven’t been keeping track of my life (your loss (just kidding (not really))), I’m graduating this December with a degree in Advertising and Applied Sociology, plus a minor in American Culture Studies. (Note to freshmen: it […]

Read the full post →

Classes to be Passionate About

by Alumni Posts April 13, 2011

Being an athlete at Fontbonne is like being just another fish in the sea. The campus is teeming with them. So a common reason for coming to Fontbonne might be “I just wanted to play my sport in college.” This means finding classes to be passionate about is not always easy. However, I have found […]

Read the full post →

Planning the Future: Yesss!

by Alumni Posts March 29, 2011

This isn’t the first time I’ve talked about this, but I LOVE talking about this! I LOVE planning for the future. Maybe it’s because it helps me organize my priorities and see what work I need to get done. Maybe it’s because I love visualizing where my life is going to go. Maybe because it’s […]

Read the full post →

Back in Full Swing

by Alumni Posts February 3, 2011

It’s the end of week 2, and… wow. We’re already back in full swing. This shouldn’t be surprising, when you think about it. There’s only 16 weeks or so per Fontbonne semester, so we don’t have a whole lot of time to spare. But even so, I feel like there’s usually a slow acceleration into […]

Read the full post →

Andrew – Advertising is a Wonderful Thing

by fontbonneuniversity October 20, 2008

The gender roles in my family, particularly between my sister and I, are kind of reversed. Okay, that’s not really true for the most part, but it holds water when it comes to football. I confess, I’ve never been that big into football. I love a good game every now and then, but it was […]

Read the full post →

Students writing for Real Life at Fontbonne are paid a small fee for each post by the university.