Posts tagged as:

marketing

I always knew that I wanted to do something with the media. Then I also wanted to mix it in with something I am good at, writing. I will be graduating next fall with my B.A in Advertising with a concentration in professional writing. I didn’t start out that way though. Freshmen year, I was a nursing major just because I knew that the job demand was high. Sophomore year, I was getting closer. I decided to go into journalism. I loved the writing. Then, I also took a public relations course. For some reason that course made me want to try marketing and advertising classes. So, I change my major AGAIN my junior year when I started going to Fontbonne. This major change was the best decision I have ever made. Major declared: Advertising. I discovered what I love to do and what my future career may possibly be. Originally, I thought I was going to be a copywriter. Now, I am leaning towards something with Social Media in promoting things.

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Alumni Posts

Advising Week

by Alumni Posts on November 13, 2013

in Academics

This past week was Advising Week. During this time, students meet with academic advisors to set up their upcoming semester class schedule. In addition, you are able to talk with your advisor about the current semester and your concerns about your academic standings. The advisors are able to help their students keep on track. For my visit, I set up my spring 2014 class schedule and added Marketing as a minor. Before choosing to add a minor, I had approached my advisor earlier this semester about adding a minor that would fit with my fashion merchandising degree. She was able to help decide which minor would benefit my needs as a student. She was with me every step of the process. In addition, I was able to reflect on my current concerns about which classes I need to focus on as well as how I could grow more as a student. She was very helpful with my academic needs and my concerns. My advisor as well as other faculty members at Fontbonne are eager to help the students exceed in academics and prepare them for their future after college. This is what sets Fontbonne apart from other schools. Each student has a strong support system through their journey at Fontbonne.

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Around this time last year, I was asked to come on board to FAB—the Fontbonne Activities Board. The group had just restructured slightly, and had developed a new position called “Marketing Director.” Geoff Edwards, FAB’s adviser, invited me for no reason really other than I happened to be an advertising major. Keep in mind, I’m not the only ad major on campus, nor was I really qualified in any way at the time. So, initially I turned the offer down. Geoff wrote back and said the position would look great on a resumé. Ah, too true—and how desperate I was (and am) to build up my resumé! So I accepted.

FAB has been an incredible experience. But, I’m not actually here to reflect on that—I actually want to talk about the hustle and bustle of FAB as of late! See, the year is coming to a close (one month of classes left!) and so FAB is planning its last events: Spirit Week and Springfest! The chairs in charge of these events have been busting their butts to get everything ready for these events, and I’ve been doing all I can to stay on top of my end of the deal and prepare advertising for it. (Speaking of which—are you on facebook? Become a fan of FAB and stay up to date on our events!) It’s strenuous, but exhilarating. And let me tell you, these events are going to be awesome. (Look ma, free PR!)

Spirit Week lasts from April 19th to the 23rd, and consists of one day after another of fun contests and free give-aways. It’s our build-up for Springfest, and so both share a common Hawaiian theme this year! So, we’ll have water balloon volleyball, limbo contests, hula-hooping, and free sunglasses, beach balls, and fruit drinks throughout the week. Our theme? Come get Leid! (Those kinds of tag lines are fair game now—we’re in college, after all.) Springfest then takes place on Friday, April 23rd. The main events occur from 11 to 2, and there’s way too much going on for me to list it all here! (So check the facebook event for it!) My favorite part is the band we’re bringing in. They go by Sleeperstar, and they’re pretty awesome. Better yet, we’ve got something special in mind for where they’re going to play—you’ll have to come see it for yourself!

And I better not forget our final event: the Mr. Fontbonne Competition! It’ll be a multi-event competition including showing off talents, demonstrating school spirit, and proving Fontbonne knowledge to pick the best man on campus. And then, of course, that guy wins a huge prize.

April is definitely going to be a wild rollercoaster, and FAB will help make it fun!

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Students writing for Real Life at Fontbonne are paid a small fee for each post by the university.