Posts tagged as:

fashion merchandising

Carlyn

Underwater World

by Carlyn on April 22, 2015

in Academics

Let me take you under the sea. That was the inspiration for my most recent (and last) window display in my independent study visual merchandising class. Erika Kuhn and I worked together on this one on the smaller window (you may remember me posting about the bigger one earlier in the semester). We work together in FAB and ODK, so it has been nice to collaborate with her from a class perspective as well.

The process for this display was interesting, because we actually revamped it from our original idea. We had the window about half-way done, and then changed almost everything. We tried to create a display that was upside down, and it would have been an underwater scene. This idea sounded really neat and different, but was very difficult to implement. And it did not look like we were expecting. Therefore, we decided to recreate something that we knew we could be proud of and excited about.

The entire background is covered in blue tissue paper. Green tissue paper makes up the leaves of the tree, while the trunk is painted construction paper. Moving your eye from right to left, you then see the mannequin that has a dark underworld style to her. We painted her hair and makeup in various shades of blue and green. We also constructed her dress out of fabric, rope, and netting to go along with the nautical theme. Additionally, her necklace is made out of a seashell. The train of her dress is draped up and down throughout the rest of the window, until it eventually runs into the ocean and is part of the waves. Additional types of blue fabric create layers of waves on the left and middle panels of the window. There are also strands of fish, seaweed, jellyfish and coral made out of paper, trash bags, and coffee filters weaving in and out of the waves. The entire floor is covered with tan fabric, sprinkled sand, and seashells. The final step we took was painting the border of the windows. We intended it to look swirly and wave-like. It also forces people to peek into the window more since the paint covers some of it.

Like all the other displays, I had so much fun working on this. Hands-on projects are always my favorite. It is also a nice creative outlet. As much as I enjoy this, it does feel nice to be able to say that I am done with one of my classes (I also finished my portfolio for the class). I look forward to coming back to visit and seeing what future visual merchandising students come up with. It’s time to pass the torch!

Check it out in AB Hall by next fall! Check it out in AB Hall by next fall!

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When I was in high school, I was selected to join the honors program at Fontbonne, and I accepted. Accordingly, I was required to take at least twelve credits of honors courses offered here. I completed that after my sophomore year. However, there is one last thing that needs to be done in order to complete the honors program before I graduate. It is required to complete an honors senior project. The meaning of this is very broad and completely depends on the student and their major. It is pretty much up to the student what they want to do for the final project, as long as it is initially approved and extends beyond standard classroom work that is assigned to everyone else.

I knew that I wanted to do a project that required hands-on work because I really enjoy being crafty. The teacher of my independent study visual merchandising class connected me with a store owner named Dorothy. She recently opened her store, Bespoke, at a new location on Cherokee Street. It is a very large space with room for two window displays. Therefore, I helped Dorothy out by building a visual display that she can keep up year-round. Bespoke is not a traditional boutique or clothing store. Dorothy creates custom-made garments for people, and also sews alterations on pre-made garments. Accordingly, I wanted to incorporate tools that she uses daily, such as thread, ribbon, buttons, needles, and measuring tape. I used these items to create screens as the backdrop (and within the store), as you can see from the pictures. Maroon, gray, and tan is the color scheme of the Bespoke logo, so I continued that in the display. Finally, there are two dress forms in one of the windows that are intended to tell a story of how a garment is put together. That is why the first look is partially sewn.

I really enjoyed working on this project and getting to know Dorothy over the last couple months. It was a great learning experience having the opportunity to see her at work and hear all about her background. And like I said before, I love being crafty! Now that the project is done, I need to compile my process into a portfolio. After I turn that in, I can officially say that I completed the honors program at Fontbonne.

bespoke

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Carlyn

Wacky Warhol Display

by Carlyn on February 23, 2015

in Academics

This semester, I am enrolled in an independent study visual merchandising class. This is the first time I have taken an independent study, so it is a very different structure to get used to. Everything is done on my own time, yet I still have to communicate with my classmates because we are completing displays as a team. There are four of us in the class.

There are two windows displays that we work with. For our first challenge, we took a trip to the St. Louis Art Museum as inspiration. In particular, we visited the Nick Cave exhibit. He is an artist that creates pieces out of found objects. Accordingly, we were to do the same and use a very limited budget. We also used the artists Andy Warhol and Alexander McQueen as an inspiration. I worked on the display that combined the Nick Cave and Andy Warhol aesthetic. This was extremely fun to create. I loved having creative freedom to do as many wacky things as I wanted with whatever I could find. Also, I’m a huge fan of bright colors. So, it made me happy using such a diverse color scheme as well.

It can be difficult to see all the elements of this display in the below picture. The materials used are the following. A variety of fabrics in multiple colors are draped and pinned to the entire back of the wall. The side panels consist of poster board covered in buttons, beads, sequins, glitter, and flowers. Suspended from the ceiling are colorful furry pillows, plastic bowling pins, and giant flower petals made out of poster board. One mannequin wears a cape made out of a rug and hat made out of a pillow and yarn. The other mannequin’s dress was made out of flowers stuck into a cage-like structure. Each mannequin then stands on a furry rug. The floor is covered in foil. Then, on top of that, there are layers of beads, buttons, sequins, flowers, and pillow stuffing.

Stop by Anheuser Busch Hall to see these up close and in person, and determine your interpretation of the artwork. They will only be there for a limited time until we put a new display up!

"Art is what you can get away with." -Andy Warhol “Art is what you can get away with.” -Andy Warhol

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A dream of mine came true this week. I was able to meet a local St. Louis designer featured on the hit show Project Runway! If you have never seen the show, then you must be living under a rock (and obviously not a very fashionable rock). Haha!

In case you haven’t seen the show, it is a chance for up and coming designers to make clothing based on various themes, limitations, and time restrictions in order to keep things interesting. Famous designers, models and fashion icons like Michael Kors and Heidi Klum critique the clothing at the end of each challenge. It is a very fast paced and exciting show.

Remember AJ Thouvenot from Season 8? He was known for his outlandish garments usually equipped with lots of colors, patterns, and various embellishments. Believe it or not, he was a guest speaker in my FAS205.01 Apparel Production and Evaluation course at Fontbonne last week.

I could hardly contain my excitement when AJ flew through the door, carrying five shirts from his men’s collection and a short, gunmetal grey dress covered with intricate embellishments. It was AWESOME! I was eyeing something that was once only an idea and now a tangible piece of wearable art.

AJ spoke about his life, project runway, his inspirations (rock and roll is one of them, which I adore) and his current brand. He said one thing that stood out to me. I nervously raised my hand and asked what advice he would give someone wanting to pursue a career in the fashion industry. He paused for a second and told me to take every opportunity. He answered, “Even if you think you aren’t ready…just do it. Do it even if you have to fake it. Fake it until you make it! You never know when you’ll be able to get that opportunity again if ever.” His words were a definite sign to me. I try to take as many opportunities as I can, but I always question if I’m ready. AJ’s advice inspired me to take every opportunity and jump right in. You never know what you will miss if you only dip your toes in!

-Celeste

Check out AJ’s creative designs at http://www.andyjdesigns.com

 

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Casting Call!

by Carlyn September 15, 2014

Through a connection made at my internship, I was offered a position as the Shoes and Accessories Coordinator for St. Louis Fashion Week this fall. As someone about to graduate with a degree in fashion and wanting to go into event planning, this is absolutely perfect for me. The last couple years, I have helped […]

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Women and Wardrobe

by Carlyn August 4, 2014

Earlier this summer, an amazing opportunity came my way. I was asked to help produce a fashion show by the director of the fashion merchandising department at Fontbonne, Mrs. Angie Liljequist. She knows that I want to pursue a career in event planning, so this would be a great way for me to gain more […]

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Meet the Intern at TalentPlus

by Carlyn July 30, 2014

In order to get my degree in fashion merchandising, it is a requirement to complete an internship. And as hard as it is to believe, I am at that point in my college career. My internship is at a company called TalentPlus Universal, which was originally intended to be solely a summer thing. But, I […]

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Strut It St. Louis

by Conner May 5, 2014

You may not know it, but St. Louis is somewhat of a force in the fashion industry. As a student in the fashion merchandising department here at Fontbonne, it was my turn this semester to enroll in the “Promotion in the Merchandising Environment” course. A group of fourteen students, myself included, have been working on […]

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Fashion

by Marki April 30, 2014

Last week I had the privilege to walk in the Fashion Merchandising spring fashion show. It was awesome. From the beautiful clothes I got to wear to the great people I got to work with I had a blast. The girls of the promotion class had such a great idea to showcase the hot spots […]

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It chose me

by Marki March 3, 2014

“Why did you chose Fashion Merchandising, why did you chose theater?” Questions I hear quite frequently from people wanting to know the reason behind my two very creative major choices. Well personally I’d like to think that my  majors chose me. I say this because since I was a small child these two things just […]

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