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fashion merchandising

As a first year freshman, the question I get the most is “what are you studying?” When I say fashion, merchandising, the next thing they ask is, “So you’re going to work at target your whole life?

It is pretty annoying to get opinions about your passion that are less than flattering. However, I am passionate about my decision to study fashion and follow one of my favorite things. Most people may not know what they want to, but that is okay! It is more than okay! It should be expected. How can you expect a person to know at 17/18, what they want to do with the rest of their lives? The formative years of college will help you decide what you are interested in. It is okay if you try something for a little while and decide in the end that it was the right choice. Changing your mind is fine and encouraged. You should never settle for what anyone else wants you to do! No matter who it is or what the history is, you should do what you need to do to be happy and follow your heart, even if it may not be able to make up its mind!

Moral of the story, do you. Find something you love, and go for it. Do not let anyone hold you back from doing what you are passionate about. If you want to be a doctor, lawyer, model, chef, teacher, etc., try it out and find a career that is going to be satisfying to you intellectually and emotionally, over financially.




When I grow up

by Claire on April 13, 2016

in Academics,Career Paths

When I Grow Up….

When I was growing up, I always wanted to be a banker. I honestly don’t really know why, but that’s what I always wanted to be. When my grade school teachers took all of the students on a field trip to the village area at the Magic House, I “applied” to be a banker. I knew banking meant that I got to do math and I really liked math at the time. I was formulate enough to be the “Banker Manager” at the Magic House for the field trip. We cashed all the other works play pay checks and taught the students how to fill out a deposit slip and write a check. This is one of my fondest memories from my childhood.

Continuing into middle and high school, I always excelled at math so I figured banking would be a safe bet and something that would always be needed. However, once I got into more complicated math, banking seemed less and less appealing to me.

After taking many more math classes, I realized I liked and wanted to continue with math, but not banking. My middle school opinion was that I did not want to sit at a computer all day with a calculator doing math. I found a passion for fashion as one may say, and out went the banker passion.

I still am fond of math and honestly find myself into crunching numbers quiet frequently. I am thankful for my initial interest because now I know how to calculate interest rates and things like that.

Now, as written in other posts of mine, I study fashion merchandising and I am hoping to be able to use my math skills as a buyer one day!

Whatever you decided to do as a career, even if you do not know when you make it to college, know you have time and people to help you. But, most importantly, pick a career that is going to be fulfilling and challenge you as well as maintain your interest for a few decades!



Hello All!!

Watching the news this week, I saw a few stories about fashion in Saint Louis. As a fashion merchandising student, this imminently peaked my interest. The Fashion Fund is a company that is working to bring fashion back to the United States and bring fashion back to Saint Louis. It wants to make Washington Ave. as prominent as it used to be.


As per The Fashion Fund’s website, “Saint Louis Fashion Fund is a new non-profit, led by a 32-member Board of Directors, which includes leaders in culture, fashion, higher education, law and business. The Fund will support the activities of Saint Louis Fashion Week, now in its 11th year, while also bringing valuable projects and education to the St. Louis Community throughout the year – industry panels, professional support for local designers, and fundraising activities to support future programs as well as the debut of a Fashion Incubator, housed in the former Garment District, which will open in late 2016.”

fashion-fund-perspective-overlayalt300dpi-750xx640-360-0-50In Late 2016, 6 designers will be fortunate enough to start their lines in Saint Louis with a priceless amount of resources and knowledge at their disposal. This will be a great addition to Saint Louis and will allow more designers and fashion influencers to be able to acknowledge Saint Louis as a new fashion headquarters in the United States.

This is also great for students going to Fontbonne and studying Fashion Merchandising because the idea is that more companies will move to Saint Louis to work with the new designers and see STL as a Midwest hub, thus creating more jobs for fashion merchandisers!!

This is a win-win for Fontbonne and Saint Louis!!

I have included a few links, including The Fashion Fund’s website, in case you want to know more!!



NYCEDC’s Eric Johnson Exiting to Head Up St. Louis Fashion Incubator


Hello Future and Current Fonties!!

I wanted to let you know a little bit about myself! I wrote for this blog last semester and it was a great experience that I wanted to try again.

I am 18 years old, 19 in April. I am from a family of 6, a mom and a dad, two older brothers and a twin sister.

IMG_2744 (These are my siblings Sophie, Sam, and Alex, my oldest brother’s fiance Jaclyn, and my other brother’s girlfriend, Jessica)

I am the proud owner of a puggle named Gus.


I went to high school at St. Dominic High School in O’Fallon, MO and I live in Saint Peters, MO.

IMG_1161(Some of my friends and I at graduation last May)

I am a second semester freshman at Fontbonne. My major is fashion merchandising and I am considering adding another major or maybe a minor, so let me know if you have an suggestions.

I have always enjoyed writing and with the stressful life of a full-time college student and working after school, I do not always have the time to write, so this blog gives me a chance!

Why I am Proud to be a Griffin?

I am proud to be a Griffin because of a multitude of reasons. Fontbonne’s strong Catholic roots and excellent academic and athletic programs encouraged me to find my home away from home at Fontbonne University. From the friendly faculty and staff, to the familiar faces around campus, Fontbonne made me feel at home the day I stepped onto campus. With the small class sizes and willing faculty, Fontbonne made my transition from high school to college smoother than I could have ever imagined, with the help of the amazing admission team, WING Leaders, and Griffin 101 leaders. I am proud to be a Griffin because of the high moral standards and overall expectations that everyone is expected to meet once they have been accepted into Fontbonne. The community and it’s outpouring of love is another reason I fell in love with being a Griffin. I could not imagine my collegiate experiences being something other than a Fontbonne University Griffin!

griffin pic




Favorite Class This Semester

by Claire November 16, 2015

As a freshman, I am still fascinated by the idea that I finally get to take classes about fashion and just take the classes I want to take in general. Although I still have plenty of general education classes to accomplish, I am able to mix these in with my major specific courses, like sewing. […]

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Building Bespoke

by Alumni Posts March 23, 2015

When I was in high school, I was selected to join the honors program at Fontbonne, and I accepted. Accordingly, I was required to take at least twelve credits of honors courses offered here. I completed that after my sophomore year. However, there is one last thing that needs to be done in order to […]

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Wacky Warhol Display

by Alumni Posts February 23, 2015

This semester, I am enrolled in an independent study visual merchandising class. This is the first time I have taken an independent study, so it is a very different structure to get used to. Everything is done on my own time, yet I still have to communicate with my classmates because we are completing displays […]

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Taking Chances with a Famous Designer

by Fontbonne University February 2, 2015

A dream of mine came true this week. I was able to meet a local St. Louis designer featured on the hit show Project Runway! If you have never seen the show, then you must be living under a rock (and obviously not a very fashionable rock). Haha! In case you haven’t seen the show, […]

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Casting Call!

by Alumni Posts September 15, 2014

Through a connection made at my internship, I was offered a position as the Shoes and Accessories Coordinator for St. Louis Fashion Week this fall. As someone about to graduate with a degree in fashion and wanting to go into event planning, this is absolutely perfect for me. The last couple years, I have helped […]

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Women and Wardrobe

by Alumni Posts August 4, 2014

Earlier this summer, an amazing opportunity came my way. I was asked to help produce a fashion show by the director of the fashion merchandising department at Fontbonne, Mrs. Angie Liljequist. She knows that I want to pursue a career in event planning, so this would be a great way for me to gain more […]

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Students writing for Real Life at Fontbonne are paid a small fee for each post by the university.