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fashion merchandising

When I was in high school, I was selected to join the honors program at Fontbonne, and I accepted. Accordingly, I was required to take at least twelve credits of honors courses offered here. I completed that after my sophomore year. However, there is one last thing that needs to be done in order to complete the honors program before I graduate. It is required to complete an honors senior project. The meaning of this is very broad and completely depends on the student and their major. It is pretty much up to the student what they want to do for the final project, as long as it is initially approved and extends beyond standard classroom work that is assigned to everyone else.

I knew that I wanted to do a project that required hands-on work because I really enjoy being crafty. The teacher of my independent study visual merchandising class connected me with a store owner named Dorothy. She recently opened her store, Bespoke, at a new location on Cherokee Street. It is a very large space with room for two window displays. Therefore, I helped Dorothy out by building a visual display that she can keep up year-round. Bespoke is not a traditional boutique or clothing store. Dorothy creates custom-made garments for people, and also sews alterations on pre-made garments. Accordingly, I wanted to incorporate tools that she uses daily, such as thread, ribbon, buttons, needles, and measuring tape. I used these items to create screens as the backdrop (and within the store), as you can see from the pictures. Maroon, gray, and tan is the color scheme of the Bespoke logo, so I continued that in the display. Finally, there are two dress forms in one of the windows that are intended to tell a story of how a garment is put together. That is why the first look is partially sewn.

I really enjoyed working on this project and getting to know Dorothy over the last couple months. It was a great learning experience having the opportunity to see her at work and hear all about her background. And like I said before, I love being crafty! Now that the project is done, I need to compile my process into a portfolio. After I turn that in, I can officially say that I completed the honors program at Fontbonne.

bespoke

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Carlyn

Wacky Warhol Display

by Carlyn on February 23, 2015

in Academics

This semester, I am enrolled in an independent study visual merchandising class. This is the first time I have taken an independent study, so it is a very different structure to get used to. Everything is done on my own time, yet I still have to communicate with my classmates because we are completing displays as a team. There are four of us in the class.

There are two windows displays that we work with. For our first challenge, we took a trip to the St. Louis Art Museum as inspiration. In particular, we visited the Nick Cave exhibit. He is an artist that creates pieces out of found objects. Accordingly, we were to do the same and use a very limited budget. We also used the artists Andy Warhol and Alexander McQueen as an inspiration. I worked on the display that combined the Nick Cave and Andy Warhol aesthetic. This was extremely fun to create. I loved having creative freedom to do as many wacky things as I wanted with whatever I could find. Also, I’m a huge fan of bright colors. So, it made me happy using such a diverse color scheme as well.

It can be difficult to see all the elements of this display in the below picture. The materials used are the following. A variety of fabrics in multiple colors are draped and pinned to the entire back of the wall. The side panels consist of poster board covered in buttons, beads, sequins, glitter, and flowers. Suspended from the ceiling are colorful furry pillows, plastic bowling pins, and giant flower petals made out of poster board. One mannequin wears a cape made out of a rug and hat made out of a pillow and yarn. The other mannequin’s dress was made out of flowers stuck into a cage-like structure. Each mannequin then stands on a furry rug. The floor is covered in foil. Then, on top of that, there are layers of beads, buttons, sequins, flowers, and pillow stuffing.

Stop by Anheuser Busch Hall to see these up close and in person, and determine your interpretation of the artwork. They will only be there for a limited time until we put a new display up!

"Art is what you can get away with." -Andy Warhol “Art is what you can get away with.” -Andy Warhol

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A dream of mine came true this week. I was able to meet a local St. Louis designer featured on the hit show Project Runway! If you have never seen the show, then you must be living under a rock (and obviously not a very fashionable rock). Haha!

In case you haven’t seen the show, it is a chance for up and coming designers to make clothing based on various themes, limitations, and time restrictions in order to keep things interesting. Famous designers, models and fashion icons like Michael Kors and Heidi Klum critique the clothing at the end of each challenge. It is a very fast paced and exciting show.

Remember AJ Thouvenot from Season 8? He was known for his outlandish garments usually equipped with lots of colors, patterns, and various embellishments. Believe it or not, he was a guest speaker in my FAS205.01 Apparel Production and Evaluation course at Fontbonne last week.

I could hardly contain my excitement when AJ flew through the door, carrying five shirts from his men’s collection and a short, gunmetal grey dress covered with intricate embellishments. It was AWESOME! I was eyeing something that was once only an idea and now a tangible piece of wearable art.

AJ spoke about his life, project runway, his inspirations (rock and roll is one of them, which I adore) and his current brand. He said one thing that stood out to me. I nervously raised my hand and asked what advice he would give someone wanting to pursue a career in the fashion industry. He paused for a second and told me to take every opportunity. He answered, “Even if you think you aren’t ready…just do it. Do it even if you have to fake it. Fake it until you make it! You never know when you’ll be able to get that opportunity again if ever.” His words were a definite sign to me. I try to take as many opportunities as I can, but I always question if I’m ready. AJ’s advice inspired me to take every opportunity and jump right in. You never know what you will miss if you only dip your toes in!

-Celeste

Check out AJ’s creative designs at http://www.andyjdesigns.com

 

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Carlyn

Casting Call!

by Carlyn on September 15, 2014

in Extracurricular,In Saint Louis

Through a connection made at my internship, I was offered a position as the Shoes and Accessories Coordinator for St. Louis Fashion Week this fall. As someone about to graduate with a degree in fashion and wanting to go into event planning, this is absolutely perfect for me. The last couple years, I have helped out backstage for STL Fashion Week as a dresser. It is extremely exciting to now be a part of the back-of-house (BOH) crew throughout the entire planning process. There are some tasks that all of the BOH crew helps out with, but my main role is to pick out shoes and accessories for the designers that will be showcasing their collections. The day of the shows, it will be my responsibility to track all the merchandise and make sure it’s all in the proper order and on the right models. All the information that people need about Fashion Week can be found at saintlouisfashionweek.com. (Look for my picture and biography on there!)

This past Saturday, September 13, the model casting call took place. People that are already signed by modeling agencies came, along with independent models. We had a very good turnout and a lot of talented people come in. I was in charge of measuring and recording all of the model’s bust, waist, and hip sizes. Because there was continuously a long line, this had to be done very quickly, which I feel as if I accomplished. It made me feel very proud when Shannon, the overall producer, told me what great work I did. With all the upcoming Fashion Week meetings, parties, and shows, I will have many more fun stories to tell. Stay tuned!

The check-in process and audition runway The check-in process and runway

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Women and Wardrobe

by Carlyn August 4, 2014

Earlier this summer, an amazing opportunity came my way. I was asked to help produce a fashion show by the director of the fashion merchandising department at Fontbonne, Mrs. Angie Liljequist. She knows that I want to pursue a career in event planning, so this would be a great way for me to gain more […]

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Meet the Intern at TalentPlus

by Carlyn July 30, 2014

In order to get my degree in fashion merchandising, it is a requirement to complete an internship. And as hard as it is to believe, I am at that point in my college career. My internship is at a company called TalentPlus Universal, which was originally intended to be solely a summer thing. But, I […]

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Strut It St. Louis

by Conner May 5, 2014

You may not know it, but St. Louis is somewhat of a force in the fashion industry. As a student in the fashion merchandising department here at Fontbonne, it was my turn this semester to enroll in the “Promotion in the Merchandising Environment” course. A group of fourteen students, myself included, have been working on […]

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Fashion

by Marki April 30, 2014

Last week I had the privilege to walk in the Fashion Merchandising spring fashion show. It was awesome. From the beautiful clothes I got to wear to the great people I got to work with I had a blast. The girls of the promotion class had such a great idea to showcase the hot spots […]

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It chose me

by Marki March 3, 2014

“Why did you chose Fashion Merchandising, why did you chose theater?” Questions I hear quite frequently from people wanting to know the reason behind my two very creative major choices. Well personally I’d like to think that my  majors chose me. I say this because since I was a small child these two things just […]

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Dress for Success.

by Marki March 3, 2014

What does it truly mean to dress for success? Now that I am talking an interpersonal communication class I get to explore what this truly means. When it comes to meeting people in regular social interactions to serious job interviews, your clothes are always communicating something. Are you trying to show you are a young […]

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